Our first product is live 🐍
Ideas that were too good to flop.
Flop Ideas is home to the products we build and ship. Meet the first one below.
Flop Ideas is home to the products we build and ship. Meet the first one below.
Log every cigarette in one tap. See what it's costing you — in money and in time patterns you didn't know you had. No judgment, just the numbers.
The origin story
Great question. Our parents ask us the same thing every Diwali. Flip the cards below — we tried to answer honestly.
A bunch of people who said “bas 5 minute mein ban jayega” and then took 3 months. Certified jugaad experts, part-time chai philosophers, full-time overthinkers.
Every uncle at every shaadi asked “beta naukri chhod ke ye kar rahe ho?” We didn't have a good answer then. We're building one now.
We don't know our CAC or LTV yet, but we know our jazba. Ask us again after launch — the valuation math will be very “confident but wrong,” just like every pitch on the show.
Ship the first idea, survive the WhatsApp family group “forwards,” and not become a LinkedIn post titled “5 Reasons This Startup Flopped.” No pressure.
Disclaimer: no ideas were harmed in the making of this website. A few egos, maybe.
The process
Not exactly a Harvard case study. More like a WhatsApp forward that somehow shipped to production.
Someone says "yaar ek idea hai" at 2am. It sounds genius. We write it on a napkin, then lose the napkin.
Confidence: 100%12 slides, 3 fonts, one "market size" number we pulled straight out of thin air but said with full confidence.
Sources: trust me broDuct tape, late nights, and a WhatsApp group named after the project that immediately gets renamed four times.
Stack Overflow: 47 tabs"It's not a bug, it's a feature" — until it's 2am again and we quietly ship the actual fix.
Coffee count: uncountableWe launch, refresh analytics every 5 minutes, and act surprised when mummy shares it in the family group first.
Downloads: at least 1 (mummy)Chaos-to-launch ratio
87% chaos, 13% actual planning. We're working on the ratio. Slowly.
The lineup
Frequently asked
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Chacha ji is reading about our launch. He has thoughts.
Follow along
Build logs, launches, and the occasional deploy-error meltdown — all documented for your entertainment.